The Books of the Ages

Publisher’s Weekly has announced that “The Independent Publishers Caucus, a collective of 117 small and independent publishers, has announced the launch of a new weekly bestseller list in partnership with the American Booksellers Association, creating what organizers say is the first national ranking focused exclusively on independent press titles sold at independent bookstores…Dubbed the Independent Press Top 40” (find the rest of PW’s article here).

Regularly publicizing a ranking of independent press titles (“indie books”) sold at independent bookstores is a great idea. This promotes small businesses. It provides attention for authors whose voices might not otherwise be getting large-scale public notice – making it more possible for readers to discover new-to-them authors.

A couple of examples demonstrate the value of this “Independent Press Top 40” list.

• I personally buy several books per year from several niche publishers in a specific industry whose books (topics) I value. I happen to be “in the know” about the particular market for which these book publishers provide titles, so I know to follow these publishers. With that said, I know people who would likely want to read the same types of books I’m reading, but who aren’t likely familiar with the publishers whose websites I visit regularly. Any mechanism that supports “get out the word” for such indie publishers is a win-win-win-win for publishers, authors, readers, and the sustainability of “shop local” business practices.
• My hometown (Bellingham, Washington) – like many communities – has a beloved local bookstore. Village Books and Paper Dreams is a valued hub in the community. This new weekly national “Independent Press Top 40” ranking is another way to keep such small bookstores in the public eye – thereby supporting great businesses.

While we’re talking indie booksellers, I’m happy to plug my two favorite online booksellers:

• Hamilton Books. Based in Connecticut, Hamilton Books is based in Connecticut, USA and has been around since 1969. They specialize in selling discounted books to U.S. customers. I love Hamilton Books. They sell books via their website and a print magazine. I discovered them more than twenty years ago when they somehow got my name and mailing address; they sent me one of their magazines listing a sampling of their book inventory. It was actually their magazine that I fell in love with – their listing of quirky and off-the-wall titles of available books. I started buying from them for the purpose of staying on their mailing list (this is a sentence that every marketer wants to read!). Reading their lists of “off-the-wall titles” – such as “off the beaten track” historical books and books on political and religious conspiracy theories from “every end the political and religious spectrums” – literally became Friday night entertainment for me.
• Thrift Books (their marketing angles: “gift more, spend less” and “read more, spend less”). This Washington State-based bookseller calls themself “the largest online independent used book seller. A friend told me about them last spring; I have already purchased enough books to achieve their highest reader/purchaser tier of “Literati Elite.” Their “Reading Rewards” program is simple yet fun – the more you buy, the more book-buying benefits you get….. Their membership tier program seems to be tied into our digital age approach to tapping dopamine receptors – our brains get a “dopamine high” every time we “like” or “achieve” something via a click-of-the-mouse….. Of course, book lovers like joining “Literati Elite” status……

I encourage you to click on this weekly Independent Press Top 40 and add to however you track websites that you visit regularly (add it to your browser faves, whatever). You just might find your next great read!

Bibliophile and would-be-antiquarian Kim Burkhardt reviews books at The Books of the Ages and at The Hermitage Within. If you are a new visitor, it would be great to have you follow this blog (thank you!). If you know someone who would like this blog, please share it with them (thank you!).